Texas Law Firm Marketing Services

Law Firm Marketing in Texas

If you practice in Texas, you compete in one of the most dynamic and crowded legal markets in the U.S. Four of America’s 11 largest cities are here (Houston, San Antonio, Dallas, Fort Worth), and growth is accelerating in metros and fast-growing suburbs across 254 counties.

That scale creates opportunity, but also fierce digital competition. Our team builds growth engines for Texas lawyers: locally focused SEO, high-intent Google Ads and Local Services Ads, conversion-tuned websites, review velocity, Spanish-language marketing, and intake systems that turn clicks into signed clients, while keeping you compliant with the Texas Disciplinary Rules.

Quick Texas facts we plan around:

• 254 counties (more than any other state), meaning hyper-local search matters, even inside the big metros.
• Fort Worth has overtaken Austin among the state’s largest cities (and topped 1M residents), reshaping DFW search volumes and “near me” discovery.
• About 28–29% of Texans speak Spanish at home. Bilingual content and intake win real cases.

What We Do for Texas Law Firms (Full-Service, End-to-End)

Local & Statewide SEO for Lawyers

• Google Business Profile (GBP) build-out, practice-area categories, services, Q&A, and posting calendar.
• Local landing pages for counties (e.g., Harris, Bexar, Tarrant, Travis) and key suburbs your clients actually search.
• On-page & technical SEO: IA, schema (FAQ, Service, LocalBusiness), site speed, Core Web Vitals.
• Authority building: digital PR and Texas-relevant citations.
• Review acceleration with compliance-friendly prompts and response playbooks.

Local visibility drives the majority of provider search actions; local packs capture a disproportionate share of clicks, and “near me” growth continues year over year.

PPC for Legal (Google Ads & Microsoft Advertising)

• High-intent search campaigns segmented by case type and county.
• Call-only & form-lead structures, plus LSA-to-intake routing.
• Real-time lead filtering & dispute workflows to protect ROI.
• Budget modeling by Texas metro so Houston doesn’t get priced like Lubbock.

Benchmarks show legal search is competitive; disciplined structure and conversion tracking are essential to hit sustainable CPL/CPA targets.

Google Local Services Ads (LSA) for Lawyers

• End-to-end setup, screening, and verification, including the now-mandatory verified Google Business Profile requirement and ongoing profile maintenance.
• Bid & booking strategy tuned to practice area economics; lead dispute management post-policy updates.

High-Performance Websites for Law Firms

• Brand & UX that builds trust fast (above-the-fold proof, attorney credentials, multilingual toggles).
• Conversion design: sticky call buttons, calendar booking, live chat, SMS, and intake automation.
• ADA-minded, secure, and fast on mobile.

Content that Wins Cases (English & Spanish)

Practice-area “money pages,” Texas-specific FAQs, case results, attorney profiles, and Spanish-language experiences for the clients who prefer them. We prioritize metro-specific questions and county procedures to match intent.

Reviews & Reputation Management

Systematic review velocity from real clients across Google, Facebook, and key directories plus templated, compliant responses.

Social & Video for Trust and Reach

Short-form video for YouTube/Shorts/Reels that explains Texas processes (e.g., DWI in Harris County, probate timelines, hail claims) and routes viewers to clear next steps.

Intake Optimization & CRM

Call scoring, call-rail routing, missed-call text back, and AI-assisted screening are mapped to your criteria so ad dollars aren’t wasted at the last mile.

Analytics & Transparent Reporting

Pipeline analytics from click → call → consultation → signed case, with PI, criminal, family, immigration, and business law funnels built in.

Why Texas Lawyers Need Pro-Level Digital Help 

Legal consumers start online.

Industry research indicates the majority of people seeking legal help begin with search engines and online content, underscoring the need for SEO, reviews, and conversion-ready sites.

Local matters most. Eight in ten U.S. consumers use search for local information; local packs and map results dominate action-taking clicks. Texas’s 254 counties amplify this effect.

Mobile first. Americans’ internet and broadband adoption remain high; in practice, most first touches are mobile, so speed, UX, and click-to-call are non-negotiable.

LSA compliance is table stakes. Google now requires verified GBP to run LSAs; firms without it are suspended, an avoidable growth blocker.

Texas scale = national-level competition. Texas is home to 50+ Fortune 500 HQs (Houston and DFW lead), fueling intense regional hiring and advertising markets that drive up CPCs and client expectations.

Recent client success

Sternberg | Forsythe P.A. Increase of 239% in New Case intake

Check out recent client success stories

Texas-Specific Playbooks We Use

Multi-Metro Expansion without Cannibalization

We build clustered content and landing pages for Houston, DFW, San Antonio, and Austin that avoid duplication while ranking for each metro’s distinct search language. (Example: “18-wheeler accident lawyer in Katy” vs. “semi-truck accident attorney in Plano.”)

County-Level Strategy at Scale

We map practice areas and counties (e.g., Bexar DWI, Tarrant Custody, Hidalgo Car Accident, Cameron Maritime/Port matters) and build targeted assets and GBP service areas to match.

Spanish-Forward Experience

With nearly 3 in 10 Texans speaking Spanish at home, bilingual pages, Spanish ad groups, and Spanish intake (phone/text/chat) are not just inclusive, they’re ROI multipliers.

Tourism & Travel-Influenced Demand

Travel and hospitality are huge employers and economic drivers in Texas; that affects injury, employment, immigration, and hospitality compliance caseloads seasonally. Our campaigns flex with that demand.

Compliance: Built In (So You Can Advertise with Confidence)

Texas updated its advertising & solicitation rules in Part VII of the Texas Disciplinary Rules of Professional Conduct (effective 2021 and updated guidance since). We incorporate practical safeguards into your site and ads, including:

• Naming a responsible lawyer and primary practice location on ads/website.
• Avoiding false or misleading statements and “implied specialization” outside recognized designations.
• Disclaimers and review/award context where needed.

Our Process (Built for Busy Texas Practitioners)

1. Discovery & Positioning: Where you win now, where competitors outrank you, where intake leaks.
2. Foundation: Tracking, phone, and form routing, GBP overhaul, conversion-first homepage refresh.
3. Traffic: Local SEO sprints, LSAs live, then phased PPC expansion by county.
4. Proof & Reviews: Review velocity program and case-type social proof.
5. Scale: Add Spanish, add metros, add practice clusters; keep CPL/CPA in range with continuous testing.

Practice Areas We Commonly Grow in Texas

• Personal Injury & 18-Wheeler Accidents
• Criminal Defense & DWI
• Family Law & CPS Defense
• Immigration (Family, Employment, Removal Defense)
• Employment & Wage/Hour
• Business/General Counsel & Litigation
• Real Estate & Construction
• Insurance Claims (Hail, Wind, Property)
• Probate, Estate Planning & Elder Law
• Bankruptcy & Debt Defense

Sample Results We Aim For

Every market and matter type is different, so we build the plan around your goals and intake capacity. Our north-star metrics include: rising qualified calls/chats, improved signed-case rate, shrinking cost per signed case, and sustainable organic growth that reduces reliance on paid over time.

Texas “Fun Facts” (That Actually Matter for Marketing)

• Houston & DFW are Fortune-heavy. Houston alone hosts the most Fortune 500 HQs in Texas, with DFW close behind, meaning corporate counsel and professional-services demand ripple across the state.
• Tourism is massive. 2024 visitor spending and economic impact hit new highs—think more traffic, more accidents, more hospitality labor flow, and more seasonal legal queries.
• Texas keeps growing (and shifting). Fort Worth’s surge and the suburban boom east of Austin are changing how we map keywords and where we deploy budget.

FAQs (Texas Edition)

Do you handle Google Local Services Ads (LSA) setup for law firms in Texas?

Yes. We manage screening, GBP verification (required), budgeting, bidding, and lead disputes to keep your LSA spend efficient.

Can you help us advertise compliantly in Texas?

Absolutely. We build creative pages and disclaimers to align with Part VII of the Texas rules (Advertisements & Solicitation) and keep your materials within the guardrails. Final responsibility rests with the firm, but our process is designed for compliance.

Do we really need Spanish-language content?

If you serve consumer matters, the answer is almost always yes. Roughly 28–29% of Texans speak Spanish at home; bilingual content and intake increase reach and conversion.

What’s the first win you usually deliver?

Fastest needle-movers are typically: GBP overhaul + review velocity + intake fixes (missed-call text back, call routing, form speed). Then we scale SEO, LSAs, and PPC.

Ready to Grow in Texas?

We’re The Legal Marketing Company. We help Texas lawyers and law firms win more of the right cases, ethically, measurably, and at a sustainable cost per signed matter. Book a free Texas strategy session, and we’ll show you where the quickest gains are in your county and practice area.