From a marketing perspective, no one can deny the competitiveness of personal injury law in the United States. Personal injury attorneys need to spend a lot of time, effort, and money on marketing and advertising to generate quality leads. In fact, statistics show that 19 of Google’s top 25 most expensive search terms are tied to personal injury law, with the highest costing roughly an astounding $932 per click.
However, when you consider that in many places, you can’t walk around town or turn on the TV for more than a few minutes without seeing an advertisement for a personal injury lawyer, these figures become less shocking. As a result, lawyers who want to set their practice apart from the crowd and encourage confidence among prospective clients are faced with an enormous challenge.
With so little margin for error in your marketing plan, you’ll need a digital marketing campaign that consistently attracts clients. With a skilled legal marketing firm like The Legal Marketing Company, you can maximize the perfect combination of digital marketing strategies to help you achieve your goals.
Why Use Digital Marketing for Your Law Firm?
In today’s technology-driven world, digital marketing is a must-have. Aside from referrals from friends and family, most clients begin their search for a lawyer by using search engines, legal directories, and online reviews. As such, without a digital footprint, clients who might hire your services can pass you by.
Here are some benefits of using digital marketing for law firms:
Round-the-Clock Availability
While law firms don’t stay open late, people are still looking for lawyers and other legal resources online 24 hours a day, seven days a week. This is a great chance for law firms to stay in touch with prospective clients even though their office is closed, especially if they use content marketing as a component of their digital strategy.
Omni-channel Strategy
Multi-channel client engagement has become increasingly popular in today’s corporate world. Lawyers, on the other hand, want to be able to communicate with their clients both in person and on the internet. With digital marketing, legal offices can reach out to clients in a variety of ways. Lawyers now have an excellent opportunity to build long-term connections with their clientele and save money on customer acquisition expenses thanks to this improved connectivity. On top of that, digital marketing gives legal firms the chance to interact with and learn more about their clients.
Tailored Services
With a strong digital presence, you can better target your services to the people you want to reach. If somebody in Jacksonville, Florida, requires the services of a personal injury attorney, they will most likely turn to Google and select one of the top results. On the other hand, when using more traditional marketing methods, such as newspaper advertisements, your target audience is anyone who is subscribed to that publication and not necessarily somebody needing legal counsel.
Helps Build Your Reputation
Lawyers who are just starting out or rebranding can benefit from online marketing because they cannot rely on referrals and networking. New attorneys can use digital marketing to grow their brand and save money on advertising costs. One of the advantages of using digital marketing is the ability to keep clients engaged with regular online reviews and ratings. Since most prospective clients depend on internet reviews before choosing a lawyer, it’s critical to solicit feedback from past clients and colleagues and respond as regularly as possible.
Digital Marketing Services That Can Help Your Law Firm Achieve Its Goals
Marketing your personal injury law practice can be done in a variety of ways. At The Legal Marketing Company, here are some of the services we offer:
Website Design
The Legal Marketing Company team can create a website tailored to your law firm’s needs. All our legal website designs are created from scratch, mobile-friendly, and specifically targeted at bringing in your ideal clientele. The first step in our design process is a consultation with your practice. We’re here to discuss your ideas, gain knowledge regarding your law office, and help you achieve your marketing objectives. From there, we will begin implementing your vision into the website design for your legal firm.
Local Marketing
It takes a lot of time and effort to promote a law firm’s services in a local area. As a first step, the Legal Marketing Company will set up your Google My Business (GMB) listing. This listing gives local legal offices a first-page position on Google search results depending on location, providing you an advantage in marketing in your region. Although this can be beneficial, your firm’s GMB listing still has to be fully fleshed out, active on the internet, and backed up by accurate details and consistent content on your listing and your website. Law firms face stiff competition for these locations, but if they succeed, they will reap the benefits and prosper.
Search Engine Optimization (SEO)
The Legal Marketing Company specializes in cutting-edge SEO marketing for law firms. Our experts will work with you to create an SEO strategy for your law firm based on your objectives. We will conduct extensive market and competition analysis to develop a plan to bring in the right number of cases.
Despite the ever-changing nature of Google’s algorithms, our objective is to ensure that the personal injury lawyers we deal with appear on the first page of search results. In addition, all our marketing campaigns are geared around growing your firm’s lead generation and bringing in more clients.
Here are a few examples of how we do it with the most sophisticated skills and techniques:
- Local keyword research: Choosing the right keywords for your legal SEO campaign can greatly impact your efforts. We’ll figure out what your target market types into search engines when they’re trying to find a service like yours.
- Content marketing: Since over 80% of people research online before making a purchase, it’s important for the content on your legal website to tackle your potential clients’ concerns.
- Guest blogs: By contributing a guest article, you may establish yourself as an expert in your field and a thought leader among your colleagues in the legal profession.
- Link building: Google’s search algorithm relies heavily on the number and quality of backlinks pointing to a website. Link-building strategies are essential if you want your legal firm’s website to attract traffic from search engines.
- Technical SEO: When it comes to your law firm’s online presence, we work together with the web design team to ensure that your website is optimized for search engines on every level.
Pay-per-Click Advertising
Pay-per-click (PPC) advertising on search engines is a digital marketing technique that allows law firms to publish ads. At The Legal Marketing Company, we believe that paid ads are among the most efficient approaches to acquiring cases. However, due to the enormous investment required to compete in this market, one must do their best to avoid a loss. Fortunately, we have the experience and expertise to help.
Retargeting
Law offices can benefit greatly from using retargeting as a marketing approach. Legal websites can tailor their ads to users who have already visited their site or taken action before using this type of digital marketing. Guests will see targeted ads while browsing other pages, which will keep your firm at the top of their minds and encourage them to come back to your site.
Social Media Marketing
For legal offices looking to grow their client base, social media marketing can be a powerful tool. The American Bar Association reports that more than a third of attorneys who professionally utilize social media acquire new clients. Using a two-pronged approach, The Legal Marketing Company harnesses the potential of social media to bring in new clients while also driving qualified visitors to your legal website for quicker conversion.
Our professionals use industry-leading solutions to ensure your firm is visible to potential clients across all major social media platforms, such as Facebook, LinkedIn, Instagram, Twitter, and GMB. It’s our job to keep your law firm’s digital presence fresh and interesting so that potential clients will want to learn more about what you have to offer.
Let Us Take Care of Your Digital Marketing Needs
At The Legal Marketing Company, we listen to the objectives of each legal firm and develop digital marketing strategies to meet those goals. For every law office we work with, we design a unique marketing strategy tailored to their specific needs and requirements.
Our team consists of creative designers, thorough developers, knowledgeable marketers, and professional writers. We take great satisfaction in putting the needs of our clients first and coming up with innovative solutions. Having worked in legal marketing for over 20 years, our team is ready to help any law firm with its challenges.
To learn more about legal marketing for personal injury lawyers, call us at (904) 385-9124 today. Or schedule a consultation.
