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Local Service Ads

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Optimizing Your Law Firm's Reach with Local Services Ads

With Local Services Ads, your law firm can effectively promote its services on Google and directly receive leads from potential clients. These leads are generated in the form of phone calls and messages sent through your Local Services ad. You can conveniently respond to messages, track bookings, and manage leads online or through the user-friendly app available for Android and iOS devices. Messaging functionality is currently limited to the U.S. and Canada.

The advantages of utilizing Local Services Ads for your law firm are clear

The Legal Marketing Company can help you set up and run your law firm’s local service ads to maximize ROI and drive the right clients to your firm.

Enhanced Visibility

Your ad will appear prominently at the top of Google search results, enabling you to connect with potential clients actively seeking the services you provide. This positions your firm to attract customers who are more likely to engage in your services.

Seamless Communication

The mobile app empowers you to communicate with customers anytime, ensuring timely and efficient interactions. Please note that the app currently supports English language communication exclusively.

Google Guarantee or Google Screened

By participating in the Google Guarantee or Google Screened program, you can establish trust with potential clients. These programs involve rigorous background checks and verification, bolstering your firm’s reputation and credibility.

Cost Efficiency

With Local Services Ads, you only pay for leads relevant to your business and the services you offer. This ensures that your advertising expenses align with tangible results.

Selective Engagement

Customers reach out to you with intent, as they specifically choose your profile from the available options. This means you’ll hear from individuals who have expressed a genuine interest in your services.

Explore Our Stellar Successes

"Results speak for themselves"

+ 518%

Increase in Organic Traffic with Help from The Legal Marketing Company

+ 239%

Increase in New Case Sign-ups with Help from The Legal Marketing Company

"results above and beyond"

+ 101%

Increase in Organic Traffic with Help from The Legal Marketing Company

+ 87%

Increase in New Case Sign-ups with Help from The Legal Marketing Company

How Local Service Ads Work for Lawyers?

The Local Services unit is prominently displayed at the top of Google search results when individuals search for services you offer within the geographic areas you’ve designated. Prospective clients can click or tap on your ad to call you or send a message request (U.S. only). They can even schedule a booking with your firm directly through the ad.

The Local Services unit is prominently displayed at the top of Google search results when individuals search for services you offer within the geographic areas you’ve designated. Prospective clients can click or tap on your ad to call you or send a message request (U.S. only). They can even schedule a booking with your firm directly through the ad.

When a customer contacts you, you’ll receive an email and notification through the Local Services Ads app. At this point, the lead is in your hands, and it’s up to you to convert them into customers.

To ensure a consistent flow of messages, it is crucial to respond to as many inquiries as possible, even if you decline to provide the requested service. Regularly failing to answer calls or messages can adversely affect your ad ranking.

Harnessing the power of Local Services Ads can significantly amplify your law firm’s visibility and generate valuable leads. By leveraging this platform, you can effectively reach potential clients, build trust, and optimize your online presence. Contact us today to explore how Local Services Ads can help your law firm unlock its full potential.

What Our Clients Say

Get Started With Google Local Service Ads Today

Google local service ads drive real calls to your law firm. They are set up for each attorney in the firm and can target general law to a niche practice area. The team at The Legal Marketing Company has mastered local service ads and can work with you to complete the setup and help with the monitoring. Call us today.

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“I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.”

Scott J. Sternberg
Managing Partner at Sternberg | Forsythe P.A.