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Maximize your online visibility with SEO. We’ll work with you to get to know your business, your competitors, and more, so you always show up where you want to be.
Your law firm’s success starts with search engine optimization (SEO). If your firm isn’t showing up on Google’s first page, you’re losing potential clients to competitors.
At The Legal Marketing Company, we specialize in SEO for lawyers, helping firms rank higher in search results, attract qualified leads, and convert website visitors into paying clients.
✅ Higher Google Rankings
✅ More Organic Traffic
✅ Increased Case Sign-Ups
Outrank Your Competition – Get a Free SEO Analysis Today!
Get a free competitor analysis Report
Find out where your competitors are winning—and how you can beat them.
Discover missed opportunities for higher case sign-ups.
Get a custom strategy designed for your law firm's success.
SEO (Search Engine Optimization) is essential for lawyers looking to enhance their online presence and search rankings. It involves optimizing a website to improve its visibility on search engines, making it easier for potential clients to find relevant legal services.
✔ On-Page SEO – Optimizing website structure, meta tags, headers, content, and internal linking to improve search rankings.
✔ Off-Page SEO – Building high-quality backlinks from trusted sources to increase website authority.
✔ Local SEO for Lawyers – Optimizing your Google Business Profile, local citations, and geo-targeted keywords to dominate local searches.
✔ Technical SEO – Enhancing site speed, mobile responsiveness, schema markup, and indexing to improve performance.
The ultimate goal of SEO for lawyers is to attract organic, targeted traffic, leading to increased visibility, higher rankings, and more conversions. A strong SEO strategy helps law firms stand out in a competitive digital landscape, reaching the right audience and driving business growth.
The top law firms hire us when other marketing agencies have failed. Our clients experienced a remarkable 239% increase in first-time calls and a 518% growth in traffic within just 12 months.
+239%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+117%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+137%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.
Scott J. Sternberg
Managing Partner at Sternberg | Forsythe P.A.
We build every website with search engine optimization and conversion rate optimization in mind. You get a faster site with cleaner code, that’s ready to start claiming keywords and bringing you new clients from the day we publish it.
Search Engine Optimization (SEO) is the process of improving your law firm’s website so it ranks higher on Google, Bing, and other search engines. This makes it easier for potential clients to find your legal services when searching for terms like:
🔹 “Best personal injury lawyer near me”
🔹 “Top criminal defense attorney”
🔹 “Divorce lawyer consultation”
A highly optimized website means more visibility, higher case sign-ups, and an edge over your competitors.
Optimizing your law firm’s website with on-page SEO enhances search visibility, user experience, and lead generation. Start by implementing schema markup to help search engines understand your content and display rich snippets in search results. Optimize meta tags, title tags, and headings with relevant legal keywords to improve rankings.
Enhance website performance by compressing images, adding descriptive alt text for accessibility, and ensuring a mobile-friendly design to accommodate users on smartphones and tablets. Speed optimization—through browser caching, code minimization, and a content delivery network (CDN)—reduces bounce rates and improves user engagement.
Google prioritizes fast-loading websites in search rankings. A slow website means higher bounce rates and lost leads.
✔ Reduce Page Load Time – Optimized code, caching, and lightweight design.
✔ Mobile Optimization – Ensures a seamless experience across all devices.
✔ Content Delivery Network (CDN) – Enhances load speed for users in different locations.
Let’s Make Your Law Firm’s Website Lightning Fast! Get a Free Speed Analysis.
Publishing high-quality legal content builds credibility, attracts potential clients, and boosts rankings.
Winning Content Strategy for Lawyers:
✔ Legal Blog Posts – Answer common legal questions to drive organic traffic.
✔ Comprehensive Guides & FAQs – Help potential clients understand legal processes.
✔ Case Studies & Success Stories – Showcase real-world results and establish trust.
✔ SEO-Optimized Articles – Target high-intent legal keywords for maximum reach.
Want to Attract More Clients? Request a Content Strategy Consultation!
Content marketing and blogging are essential for law firms looking to improve search engine rankings and attract potential clients. Regularly publishing well-researched legal blogs, guides, and FAQs helps educate your audience while positioning your firm as a trusted authority.
Optimizing content with legal-specific keywords and long-tail search terms increases organic traffic and ensures alignment with client queries. Engaging, structured content enhances SEO, builds credibility, and fosters trust.
Consistency is crucial—frequent updates signal relevance to search engines, while promoting blog posts through social media and email marketing maximizes reach and engagement.
A strategic content marketing plan helps law firms boost online visibility, connect with potential clients, and generate more leads.
Paul and his team have helped my firm incredibly. They are very responsive and listen to my needs as a client. My brand awareness has increased and that translates to real money coming in. I highly recommend them for marketing services.
Steven J. Pisani
Managing Partner at Law Offices of Steven J. Pisani, LLC
Appear at the top of Google for relevant searches.
Attract potential clients actively searching for legal services.
High rankings boost trust and authority in your legal niche.
SEO delivers long-term ROI compared to paid ads.
Outrank rival law firms in your area and capture more market share.
Unlike paid ads that stop when you stop spending, SEO works around the clock to bring in new clients.
An effective SEO strategy ensures your law firm ranks higher in Google search results, attracting more clients while staying compliant with search engine guidelines.
At The Legal Marketing Company, we specialize in law firm SEO, targeted keyword optimization, optimizing titles, meta descriptions, and high-quality backlinks to boost your online visibility. Some of our strategies include competitor analysis to outpace rivals, content marketing that converts visitors into clients, technical SEO to improve site performance and rankings, and ongoing SEO management to maintain high SERP rankings.
We provide continuous optimization and monitoring, adapting to algorithm updates so your firm stays ahead. With our expertise, you’ll increase organic traffic, leads, and revenue through Google, Bing, and other search engines.
Crafting an effective SEO strategy is the key to ensuring your website appeals to potential legal clients, while meeting Google and other search engine regulations.
On-site SEO (search engine optimization) refers to the process of optimizing your web pages, so they rank higher in search
Working as a family law attorney means you focus on protecting people’s rights regarding family issues like divorce, asset division,
Law firms and lawyers experience several benefits by writing engaging and compelling blogs, including public relations, thought leadership, reputation management,
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Building 100, Suite 100
Jacksonville, FL 32256
