Paid search is one of the most powerful tools in a marketer’s arsenal. It also has the potential to be a boon for any law firm that is looking to drive business quickly and effectively – sometimes immediately. However, this is an endeavor that can be quite risky if not respected and worked correctly.
Our skilled ads team crafts compelling ad campaigns, targeting actionable keywords to drive qualified leads to your website or custom-build landing pages, or directly to your phone, using a variety of paid programs such as search, display, remarketing, or social media.
We leverage powerful platforms like Google Ads, Facebook, LinkedIn, and Microsoft to enhance your overall visibility as well as your firm’s intake. Our strategy is based on testing various ad groupings, and real-time datasets from those ads, and refining those to see what works – and what doesn’t.
Trust our team to navigate the complex world of paid search, delivering measurable ROI for your firm. Stay ahead of the competition with The Legal Marketing Company and unlock the potential of paid search today.
As we only specialize in the area of legal marketing, we understand how to target a specific audience that is only interested in your services, build a brand through ad groups, and how to measure the traffic that allows us to garner data via a report for more conversions.
We also have the ability to customize a mix of ad programs that present the best return on investment. Please reach out for a firm audit of your current program and consultation on the options available.
Paid Search for law firms continues to change, which is why working with an experienced legal marketing firm can make all the difference when planning your campaign.
The strongest paid search marketing campaigns from The Legal Marketing Company will feature the following seven steps: