The Legal Marketing Company is a full service legal marketing agency with over twenty years’ experience working with family law and divorce attorneys. With over 56,000 divorce and family law attorneys in the United States, it has become essential for divorce lawyers to have a strong online presence to reach out to potential clients effectively.
This is where our services comes in, offering a range of customized digital marketing solutions tailored specifically to the needs of divorce lawyers.
We have a team of highly skilled and experienced marketing professionals who are dedicated to helping divorce lawyers improve their online visibility and attract more clients. The Legal Marketing Company offers various services, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing and website design.
These services are used to help divorce lawyers increase their online presence, establish themselves as experts in their field, and ultimately attract more clients to their practice.
If you are a divorce lawyer looking to enhance your online visibility and grow your practice, we can help. With their expertise and proven track record, they can provide you with the tools and strategies you need to succeed in the highly competitive legal industry.
Contact our The Legal Marketing Company today to learn more about our divorce lawyer and family law marketing services and how we can help your practice thrive.
Be Found with Our Legal Marketing Solutions
We understand that for some divorce lawyers, their focus is not on marketing. However, you miss countless clients and opportunities if you fail to market your business.
Consider the following:
- According to a study by Google, 96% of people seeking legal advice use a search engine, such as Google, to find information about legal services.
- The same study by Google found that 74% of legal consumers visit a law firm’s website to take action, such as calling the law firm or scheduling an appointment.
- A survey by FindLaw revealed that 38% of people seeking legal services for divorce use the internet as their primary source of information.
- A study by the American Bar Association found that 44% of law firms have generated new business through their website.
- According to a survey by Martindale-Nolo, divorce lawyers who spend $2,000 or more monthly on digital marketing generate an average of 22 new leads a month.
These statistics demonstrate that digital marketing is essential for divorce law firms to reach potential clients and generate new business.
Divorce law firms can attract more high-quality leads and grow their business by having a strong online presence, including a well-designed website and effective digital marketing strategies such as SEO, PPC advertising, and content marketing.
Why Divorce Lawyers Can’t Afford to Ignore the Importance of Marketing
In today’s highly competitive business environment, investing in marketing is no longer an option for businesses, including divorce law firms. Here are some reasons why you can’t afford not to invest in marketing:
The legal industry is becoming increasingly crowded, and standing out is more challenging than ever. Effective marketing can help divorce law firms differentiate themselves from their competitors and attract more clients.
Online Presence is Essential
Most people seeking legal services, including divorce lawyers, search online. If your law firm doesn’t have a strong online presence, including a well-designed website and effective digital marketing strategies, you risk missing out on potential clients.
Building Brand Recognition
Investing in marketing can help build brand recognition for your law firm. By establishing a strong brand identity and reputation, potential clients are more likely to remember your law firm when they need legal services related to divorce.
While marketing requires an initial investment, it has the potential to yield a much higher return on investment (ROI) than other business activities. By generating new leads and clients, marketing can contribute to significant revenue growth for your law firm.
Staying Ahead of the Curve
Digital marketing tactics and technologies constantly evolve. Investing in marketing can help ensure your law firm stays ahead of the curve and takes advantage of new opportunities.
Investing in marketing is critical for divorce law firms that want to stay competitive, establish a strong online presence, build brand recognition, and ultimately grow their business. By not investing in marketing, law firms risk missing out on potential clients and losing ground to competitors who are investing in marketing.
Components of an Effective Marketing Strategy for Divorce Lawyers
Now that you see why investing in marketing is essential for divorce lawyers, it is time to learn more about what goes into an effective strategy.
When you choose us as your partner, we offer comprehensive marketing services customized to your needs and goals. The services and solutions we offer our clients are explained here.
Website Design and Development
Website design and development are essential for divorce lawyers’ effective marketing strategy.
A well-designed and user-friendly website can help potential clients find your law firm, understand your services, and ultimately choose to work with you.
Here are some key factors to consider when designing and developing a website for a divorce law firm:
A significant percentage of website traffic comes from mobile devices. Therefore, it is essential to design a mobile-responsive website, meaning it adapts to the user’s screen size and provides an optimal browsing experience.
User Experience (UX)
A website’s design should prioritize user experience, making it easy for potential clients to find the information they need and take action, such as scheduling a consultation or contacting the law firm.
Clear Calls-to-Action (CTAs)
Clear and prominent CTAs can encourage potential clients to take the desired action, such as filling out a contact form or calling the law firm.
A website’s branding should align with the law firm’s brand identity, including logos, colors, and messaging.
Clear Service Descriptions
Clear and concise descriptions of the law firm’s services can help potential clients understand how it can help them and what sets it apart from competitors.
Testimonials and Reviews
Including testimonials and reviews from previous clients can help establish credibility and encourage potential clients to choose the law firm.
Speed and Optimization
A website’s loading speed and optimization can impact user experience and search engine rankings. Therefore, it’s essential to design a website optimized for speed and performance.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a critical component of an effective marketing strategy for divorce lawyers. SEO involves optimizing a website and its content to improve search engine rankings, making it more visible to potential clients searching for legal services related to divorce.
Here are some key factors to consider when implementing an SEO strategy for a divorce law firm:
Keyword research involves identifying the specific search terms that potential clients use to find divorce-related legal services. By incorporating these keywords into website content, such as blog posts and service descriptions, divorce law firms can improve their search engine rankings for these keywords.
On-page optimization involves optimizing individual web pages for specific keywords. This includes optimizing page titles, meta descriptions, and content to include relevant keywords and improve user experience.
Off-page optimization involves building backlinks from other reputable websites to improve search engine rankings. This includes strategies such as guest posting and influencer outreach.
Creating high-quality, informative content, such as blog posts and infographics, can help establish the law firm as a thought leader and attract potential clients to the website.
Local SEO is especially important for divorce law firms, as many clients search for legal services related to divorce in their immediate area. This includes optimizing for location-based keywords and creating local business listings.
Technical SEO involves optimizing the technical aspects of a website, such as page speed and site structure, to improve search engine rankings and user experience.
Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) advertising is another essential component of an effective marketing strategy for divorce lawyers.
PPC involves running targeted ads that appear at the top of search engine results pages, allowing divorce law firms to reach potential clients actively searching for legal services related to divorce.
Some of the services that we offer with our PPC advertising strategies include the following:
Like SEO, PPC advertising involves identifying the specific search terms that potential clients use to find divorce-related legal services. By targeting these keywords in PPC ads, divorce law firms can reach potential clients actively searching for these terms.
Ad Copy Creation
Creating effective ad copy is critical for encouraging potential clients to click on the ad and visit the law firm’s website. Ad copy should be concise, informative, and include a clear call-to-action (CTA).
Landing Page Optimization
The landing page or the page potential clients arrive at after clicking on the ad should be optimized to encourage conversions, such as filling out a contact form or scheduling a consultation. This includes clear and prominent CTAs, relevant information, and user-friendly design.
Targeting and Segmentation
Effective PPC advertising involves targeting specific demographics and segments, such as age, location, and interests, to ensure that ads reach the most relevant potential clients.
Monitoring and Analysis
Regularly monitoring and analyzing the performance of PPC campaigns is essential for optimizing strategies and improving ROI. This includes tracking metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
Google Local Service Ads
Google Local Service Ads (LSA) is a relatively new advertising format specifically designed for local businesses, including divorce lawyers.
LSAs appear at the top of search engine results pages and are designed to help potential clients find local businesses that offer their needed services.
Our experienced marketing team will spearhead the process of having your local service ads created. This process involves the following:
Registration and Verification
To be eligible for LSAs, a law firm must first register and verify its business with Google. This includes providing business information such as an address, phone number, and service area.
Divorce law firms must select their specific legal services, such as divorce mediation or child custody.
LSAs can be targeted to specific geographic locations, allowing divorce law firms to reach potential clients in their immediate area.
Reviews and Ratings
LSAs prominently feature reviews and ratings from previous clients, making it essential for divorce law firms to have a positive online reputation.
LSAs are priced on a pay-per-lead basis, meaning law firms only pay when a potential client contacts them through the ad.
We Are Ready to Help Your Divorce Law Firm Marketing Succeed
The Legal Marketing Company is a unique provider of divorce lawyer marketing services that can help law firms effectively reach potential clients and grow their businesses.
By incorporating customized solutions tailored specifically to the needs of each individual law firm, we can help divorce lawyers stand out in a crowded market and attract more high-quality leads and clients.
Through SEO, PPC advertising, website design and development, and Google Local Service Ads, our marketing team provides a comprehensive approach to divorce lawyer marketing that addresses all aspects of a law firm’s online presence.
By leveraging these strategies, divorce lawyers can improve their search engine rankings, increase visibility to potential clients, and ultimately attract more high-quality leads and clients to their practice.
In today’s highly competitive legal industry, marketing is no longer an option for divorce lawyers who want to stay ahead of the curve and grow their businesses.
By partnering with The Legal Marketing Company, divorce lawyers can access the latest marketing strategies and tactics and receive a customized marketing plan that meets the unique needs of their law firm. Investing in marketing is essential for divorce lawyers who want to attract new clients, establish credibility, and ultimately grow their business, and we can help make that a reality.