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Content Marketing for Every Step of the Customer Journey

Content marketing is a powerful tool for businesses to reach and engage with their target audience. But simply creating content is not enough; it’s important to create content that is tailored to each stage of the customer journey. By doing so, businesses can create a more personalized experience for their

The Ultimate Guide to Local SEO

In today’s world, search engine optimization (SEO) is critical to the success of any business. The vast majority of consumers start their search for products and services online, and search engines are the primary way they find what they’re looking for. With so many businesses competing for attention, optimizing your

The Biggest Mistakes of Facebook Audience Targeting and How to Fix Them

Facebook is one of the largest social media platforms, with over 2.8 billion monthly active users as of 2021. This makes it a powerful tool for businesses to reach their target audience. However, not all businesses get it right regarding Facebook audience targeting. Here, you can learn about the five

Personal Injury Marketing

Receiving an ongoing, consistent stream of clients for your personal injury law firm is essential to your ongoing growth and success. However, you may be at a standstill if you are unsure where to start or how to market your law firm. At The Legal Marketing Company, our team of

What is a Call to Action on a Legal Website?

In digital marketing, a Call to Action (CTA) is a prompt that encourages website visitors to take a specific action. A CTA can be a button, text, or image inviting visitors to sign up for a newsletter, download a free guide, or request a consultation. CTAs are essential for legal

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