Law Firm Marketing News & Insights

The Top Marketing Tools for Divorce Attorneys

Are you ready to make progress on your law firm's marketing goals this year? If so, using the right marketing tools is essential. However, there are a lot of options to choose from, which can make the decision overwhelming –

What Is On-Site SEO and Why Is It Important for Your Law Firm?

On-site SEO (search engine optimization) refers to the process of optimizing your web pages, so they rank higher in search engines, increasing visibility and traffic. Examples of tactics used to improve on-site SEO include updating content, title tags, links, and

How to Choose the Right Keywords for Your Family Law Website

Working as a family law attorney means you focus on protecting people’s rights regarding family issues like divorce, asset division, marital disagreements, child custody, neglect, and abuse. With so much to focus on, you probably do not have much time

Understanding the Impact of Artificial Intelligence (AI) on Legal Marketing

Legal Marketing continues to expand beyond billboards, TV, and websites; AI is quickly becoming a go-to technology for any law firm looking to stay ahead of the competition. As such, you need to be aware of the impact of Artificial

What Is Voice Search and How Can It Benefit Law Firms?

Voice search is used by 41% of adults in the U.S., according to a Google Mobile voice survey. Twenty-five to 49-year-olds are the top age group to use this technology. With voice search, it is possible to search applications, websites,

Why Your Law Firm Should be Putting More Focus on Social Media

Social media is an effective way to reach consumers, clients, and almost anyone else. For years, it has been a popular marketing channel for all types and sizes of consumer brands. You have likely seen brands like Wendy’s, Apple, and

The Importance of Optimizing Your Law Firm’s Landing Pages

Landing pages are standalone pages designed to help you capture a visitor’s contact information. Unlike the homepage on your website, a landing page is a lead generation opportunity. When created, they have a specific target and purpose. When they are

Content Gaps & Content Clustering: Enhancing User Experience

Welcome to The Legal Marketing Company blog! As a full-service agency working with lawyers, we understand the importance of a solid online presence for law firms and its impact on clients' perceptions and trust. We are excited to share our

Putting Your Firm On The Map- Introduction To Apple Business Connect

Apple recently introduced Apple Business Connect, a service expected to rival Google's Google My Business (GMB), now known as Google Business Profile (GBP). Apple Business Connect will run as an Apple Maps update, allowing users to get information and photos

Why Ads are a Worthy Investment as an Attorney in 2023

The legal field, like many other industries, is becoming increasingly competitive. As a result, attorneys must find innovative ways to stand out from the competition. Advertising can help attorneys reach potential clients, build their brand, and increase their visibility in

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