Law Firm Marketing News & Insights

Content Gaps & Content Clustering: Enhancing User Experience

Welcome to The Legal Marketing Company blog! As a full-service agency working with lawyers, we understand the importance of a solid online presence for law firms and its impact on clients' perceptions and trust. We are excited to share our

Putting Your Firm On The Map- Introduction To Apple Business Connect

Apple recently introduced Apple Business Connect, a service expected to rival Google's Google My Business (GMB), now known as Google Business Profile (GBP). Apple Business Connect will run as an Apple Maps update, allowing users to get information and photos

Why Ads are a Worthy Investment as an Attorney in 2023

The legal field, like many other industries, is becoming increasingly competitive. As a result, attorneys must find innovative ways to stand out from the competition. Advertising can help attorneys reach potential clients, build their brand, and increase their visibility in

Why Producing High-Quality Content & Informative Blog Posts Matter

Did you know that more than seven million blog posts are published online every day? That’s a lot of competition. Although that number spreads throughout all industries, many legal blogs exist. If you do not rank in the top spot

Legal Marketing Trends 2023

In the past few years, the legal marketing industry has transformed. With new, innovative technology, experimentation, and ever-changing client needs, it has been a situation of keeping up with the latest trends. The legal marketing industry will continue moving into

Types of Paid Search Marketing For Lawyers

Paid search is an excellent marketing strategy to help you drive valuable leads to your company. Yet, paid search marketing or Pay-per-click (PPC) needs to be more utilized and understood in legal marketing campaigns. When implementing a lawyer PPC campaign,

Why Your Law Firm Needs a Powerful Website

As a lawyer, you know the importance of having a solid argument. It is what deconstructs opposing logic and persuades judges and juries to pass favorable verdicts. What makes a case for your law firm when potential clients search for

10 Steps to Writing a Great Legal Blog

Law firms and lawyers experience several benefits by writing engaging and compelling blogs, including public relations, thought leadership, reputation management, marketing, and business development. However, before jumping into legal blogging, learning what makes a quality blog is essential before jumping

How to create a successful online presence for your law firm

As a law firm, it's crucial to have a solid online presence. A strong online presence allows potential clients to find you quickly and helps build trust among those who may be considering hiring you. A robust website with great

Is Remarketing or Retargeting Right for You?

Remarketing and retargeting are two very similar marketing strategies that involve targeting an audience based on their previous interactions with your brand or website. While both strategies take a slightly different approach, they both share the same end goal of

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