When it comes to local search, an optimized Google My Business profile is powerful for lawyers.
Why? Because an overwhelming 97% of consumers search online for local businesses and 67% look at a review to make a decision. Even if clients receive recommendations from their acquaintances, they still tend to rely on Google to obtain essential details such as a local law firm’s phone number, address, or website.
Without an optimized GMB profile, your law firm’s name might not feature in the local map pack or search results page, making it significantly challenging for potential clients to discover your services. If they cannot find you, they cannot engage your services.
Google My Business, now referred to as Google Business Profile, represents a potent and cost-free advertising tool specifically tailored for attorneys. Let’s explore how it can elevate your law firm’s standing:
Enhance online visibility: By optimizing your law firm’s Google My Business profile, you can secure a higher ranking in local search results, amplifying your visibility to potential clients.
Establish credibility and trust: A comprehensive and accurate GMB profile showcasing positive reviews, detailed service information, and professional photographs can effectively establish credibility and inspire trust in potential clients.
Boost local search prominence: Through meticulous optimization of your Google My Business listing, your law firm can secure a prominent position in local Google Map search results, appearing prominently at the top of the page.
Enable cost-effective marketing: Creating and optimizing a Google My Business profile for your law firm represents a cost-effective marketing strategy, requiring minimal investment compared to alternative advertising methods. Yet, it has the potential to yield significant outcomes in terms of attracting local clients.
The Legal Marketing Company can handle the detailed set-up and optimization of your Google Business Profile. Our team will not only work on optimizing your profile online but continue with off-profile optimization such as posts, citation building, and much more. Call us today.
Local SEO for lawyers involves optimizing a law firm’s Google Business Profile and establishing citations to achieve high rankings on Google Maps for local keywords that prospective clients commonly search for.
Google Maps, often referred to as the local-3 pack, is a prominent feature on the search engine results page (SERP) that displays the top three local attorneys and law firms relevant to a user’s search query. It appears just before the organic search results.
Each listing in the local-3 pack provides users with vital information, such as the lawyer’s name, address, phone number (NAP), and more. Clicking on any of the listings opens an expanded version of Google Maps, revealing additional relevant lawyers and detailed information about the selected listing.
To improve the rankings of your local listings, it is essential to consider the following factors:
Relevance: The extent to which your listing matches a user’s search query. Google determines relevance based on the business information you provide.
Distance: The proximity between the searcher’s location and your business’s IP address, as determined by the search term used or other location indicators. In December 2021, with the introduction of the “vicinity update,” Google significantly increased the importance of proximity in local searches.
Prominence: This refers to the level of recognition and reputation your law firm holds, both offline and online. Google evaluates various factors, such as links, articles, directories, reviews, ratings, and your position in Google search results, to assess your law firm’s prominence.
By optimizing these factors, you can enhance your law firm’s visibility in local search results, increase your chances of appearing in the local-3 pack on Google Maps, and ultimately attract more potential clients to your practice.