A Full-Service Legal Marketing Company
High Performing Local Ads for Law Firms
Make sure your business gets found with our Local Services Ads solutions. We’ll help you get accurately listed where it matters to drive more visits, calls, and clicks to your business.
Get More Clients, Calls & Cases with Google Local Services Ads (LSAs)
If your law firm isn’t using Google Local Services Ads (LSAs), you’re missing out on high-value leads from clients actively searching for legal help in your area. LSAs appear at the very top of Google search results, ensuring maximum visibility for your firm.
Our expert legal marketing team specializes in setting up, managing, and optimizing Google Local Services Ads for law firms to drive more calls, consultations, and signed cases—all while ensuring cost-effective spending through a pay-per-lead model.
Why Local Services Ads Are a Game-Changer for Lawyers
Top-of-Page Visibility
Pay Per Lead, Not Per Click
Google Screened = Instant Trust
Connect with Local Clients
Higher Conversion Rates
Want to see Law Firm LSAs in action? Contact us today for a free consultation!
Optimizing Your Law Firm's Reach with Local Services Ads
With Local Services Ads, your law firm can effectively promote its services on Google and directly receive leads from potential clients. These leads are generated in the form of phone calls and messages sent through your Local Services ad.
You can conveniently respond to messages, track bookings, and manage leads online or through the user-friendly app available for Android and iOS devices. Messaging functionality is currently limited to the U.S. and Canada.
Get a Free Competitor Analysis Report
Find out where your competitors are winning and how you can beat them.
Discover missed opportunities for higher case sign-ups.
Get a custom strategy designed for your law firm's success.
How Google Local Services Ads Work
For Law Firms
Local Services Ads for Your Law Firm
Step 1: Your Firm Appears at the Top of Google
When a potential client searches for legal services in your area (e.g., “personal injury lawyer near me” or “divorce attorney in [city]”), your LSA appears above all search results, maximizing visibility and credibility.
Prospective clients call or message your firm directly from your ad, ensuring a seamless lead generation process.
You’ll receive instant notifications via email or the Google LSAs app, allowing you to respond promptly. Fast responses improve your ad ranking and conversion rates.
Unlike traditional PPC campaigns that charge per click, LSAs charge per qualified lead—meaning you only pay when someone contacts your firm for legal help.
Know all your options. Legal marketing is not the same for every law firm.
Law Firms That Have Partnered with Us
See Real Results
The top law firms hire us when other marketing agencies have failed. Our clients experienced a remarkable 239% increase in first-time calls and a 518% growth in traffic within just 12 months.
+239%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+117%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+137%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.
Managing Partner at Sternberg | Forsythe P.A.
Optimizing Your Law Firm's Success with LSA
Geographic Targeting for Local Clients
We fine-tune your LSAs to focus on specific locations, practice areas, and high-value keywords that attract your ideal clients.
Conversion-Focused Ad Strategies
We optimize your ad copy, service categories, and budget allocation to maximize case sign-ups while reducing unnecessary costs.
Real-Time Lead Monitoring & Performance Tracking
Our team monitors your LSAs 24/7, making data-driven adjustments to keep your firm ahead of the competition.
Check Out Our Latest Work
Paul and his team have helped my firm incredibly. They are very responsive and listen to my needs as a client. My brand awareness has increased and that translates to real money coming in. I highly recommend them for marketing services.
Managing Partner at Law Offices of Steven J. Pisani, LLC
Frequently Asked Questions
About LSAs for Lawyers
How are LSAs different from Google Ads?
LSAs only charge per lead, while Google Ads charge per click (even if the user doesn’t contact you). LSAs also appear above traditional PPC ads for higher visibility.
Can LSAs work for niche practice areas?
Yes! Whether you specialize in personal injury, family law, criminal defense, or estate planning, LSAs can be customized to match your exact practice areas and ideal client base.
What happens if I get a bad lead?
Google allows law firms to dispute leads that are irrelevant (e.g., spam, wrong service area). This helps optimize ad spend by ensuring only legitimate leads are billed.
How do we help lawyers with LSAs?
Your competitors are already using LSAs to dominate local search results and win more cases. Don’t let them take your clients! With our proven LSA optimization strategies, we’ll ensure:
🔹 Your firm gets listed correctly & verified with Google
🔹 Your LSAs drive the best leads at the lowest cost
🔹 Your practice stays ahead of competitors in your area
How do you manage leads with Google LSA?
Stay connected and responsive no matter where you are with Google’s Local Services Ads mobile app. Receive instant notifications, manage incoming client inquiries, schedule follow-ups, and ensure you never miss a high-value lead again. Managing your firm’s LSAs seamless, simple, and efficient.
✅ Instant lead notifications directly to your smartphone.
✅ Convenient lead management on-the-go.
✅ Respond quickly to secure more clients.
LSAs only charge per lead, while Google Ads charge per click (even if the user doesn’t contact you). LSAs also appear above traditional PPC ads for higher visibility.
Yes! Whether you specialize in personal injury, family law, criminal defense, or estate planning, LSAs can be customized to match your exact practice areas and ideal client base.
Google allows law firms to dispute leads that are irrelevant (e.g., spam, wrong service area). This helps optimize ad spend by ensuring only legitimate leads are billed.
Your competitors are already using LSAs to dominate local search results and win more cases. Don’t let them take your clients! With our proven LSA optimization strategies, we’ll ensure:
🔹 Your firm gets listed correctly & verified with Google
🔹 Your LSAs drive the best leads at the lowest cost
🔹 Your practice stays ahead of competitors in your area
Stay connected and responsive no matter where you are with Google's Local Services Ads mobile app. Receive instant notifications, manage incoming client inquiries, schedule follow-ups, and ensure you never miss a high-value lead again. Managing your firm’s LSAs seamless, simple, and efficient.
✅ Instant lead notifications directly to your smartphone.
✅ Convenient lead management on-the-go.
✅ Respond quickly to secure more clients.
Get Started With Google Local Service Ads For Attorneys
Google local service ads drive real calls to your law firm. They are set up for each attorney in the firm and can target general law to a niche practice area. The team at The Legal Marketing Company has mastered local service ads and can work with you to complete the setup and help with the monitoring. Call us today.
Explore expert tips, SEO trends, and digital growth strategies tailored for modern law firms.
