5 Things in Legal Marketing Your Firm Should be Doing at all Times

Legal Marketing

Knowing where you should start is hard when investing in legal marketing. For example, do you need to pay for Google Ads or social media ads? Is it wise to create an ad on the local bus stop bench? It’s hard to know how to create a successful marketing campaign. 

However, when you utilize the services offered by The Legal Marketing Company, we will answer all your questions. Our goal is to provide quality, transparent services for every client we serve. 

Are you interested in learning more about how you can optimize your law firm’s online presence? If so, keep reading. We are the premier marketing service for attorneys and guarantee success for our clients when it comes to being found online. Not only do we provide advice on how to ensure your site ranks well, but we will also optimize your content and website for local search results.

optimize your law firm's online presence

1. Guest Blogging

Guest blogging is proven to improve your law firm’s exposure and boost SEO rankings. While this is the case, you may not have the ideas, information, or knowledge necessary to ensure your guest blogging efforts are successful. 

While this may be the case, we have you covered. Our team will work to share industry knowledge that will build trust and promote your brand. 

Hundreds of media outlets, websites, and blogs accept guest posts. Taking advantage of this is essential. However, that is not the only online marketing tactic that you should employ. While guest blogging is a massive part of achieving SEO status, other elements also go into it. Keep reading to learn more.

2. Social Media Marketing

You may wonder if your law firm needs to invest in social media marketing. While it may seem like a waste of marketing funds, it is not. 

Social media is a more personalized platform that’s ideal for legal services. When you invest in social media marketing, your existing clients have the opportunity to engage with your business by asking questions and engaging with your existing content. Investing in social media marketing offers you more than a few opportunities to promote your legal services. 

Social media marketing offers other benefits for your law firm, as well. These include:

Boost Brand Awareness 

We find that more and more people are turning to social media when building their brand or business. If your law firm isn’t actively engaged in social media marketing, now is the time to invest in this. When people are searching for legal services, they will look for a reputable company. If your law firm isn’t accessible on social media, this may result in potential clients going to your competition. Don’t let this happen. Investing in social media services will pay off in the long run. 

Engage New and Current Followers

If you have any social media following, you must regularly engage with them. Regular engagement will help you build brand awareness and attract new clients. Also, if you can boost engagement, provide valuable content, and answer questions, your followers will value you even more. 

Improve Your Search Engine Optimization (SEO)

Studies have shown a direct correlation between improved social media signals and increased search engine rankings. Since SEO is a crucial element of any law firm’s marketing strategy, you should ensure that your strategy is optimized to receive the most visibility possible. Implementing professional social media marketing services will help provide valuable content to your followers while answering questions and boosting engagement. 

Attract New Clients 

A few years ago, a study found that about 35% of law firms using social media marketing have acquired new clients due to their efforts. When you implement the right strategy, you can feel confident that social media will work to attract new clients organically and through any paid efforts. 

It’s important to realize that investing in PPC efforts will usually pay off in the long run. Investing in PPC is a smart option for spending your marketing dollars.

3. Paid Search

Paid search advertising is a popular method of PPC (pay-per-click) advertising. It uses auction-based options to present your ad to searchers. Your ads will appear in search engine results based on how much you will pay per click. It all depends on your ad’s Quality Score. 

You can place your bid for ad placement in Search Engine Results Pages (SERPs) by setting the maximum amount that you want to spend for each click (or bid) and what you will pay for your campaign. 

After creating an ad and connecting it to a PPC landing page, every ad platform will determine the Quality Score to decide where it should be placed. The metric is a good indicator of the relevance of the keywords, designation page, and ads. 

The Quality Store can change as time passes based on several factors, including the number of people who click your ads and if you change your landing page. The metric will also determine whether visitors convert to the pay-per-click ad. If bounce rates are high, there’s a good chance you will receive information that you should update your PPC ads to achieve better results.

4. Website Maintenance

When you enlist the services of The Legal Marketing Company, you receive more than a few benefits and services. One such service is ongoing website maintenance

Our team includes professional web developers dedicated to helping businesses grow online. Our clients are our main priority, and our entire legal team works to ensure that each client receives the best possible results for their situation. However, when it comes to recovering compensation, you can feel confident that we will work for you in every possible way to ensure you receive the compensation you deserve. 

When you reach out to our legal team for help, you don’t have to worry about anything related to the legal process. Our team understands the importance of your digital marketing efforts, and you can count on us to handle all related communications with the other party. 

We are here to clarify our services if you are unsure what website maintenance includes. Also, you can count on us to provide these solutions for any company size and platform. The website maintenance solutions we offer include:

Website Maintenance

  • Website security
  • On-site SEO services
  • Uptime monitoring
  • Website backup
  • Updates and changes (as needed)
  • Regular reporting

Our goal is to provide you with the top website maintenance services to ensure both the short- and long-term success of your website. We also offer ongoing revising, editing, and updates to your website to ensure it remains current and accurate. 

While having a solid foundation for your business, you must ensure the company you hire provides you with ongoing maintenance services. With The Legal Marketing Company, you don’t have to worry – we take care of the website maintenance services and solutions you need to ensure your business continues to rank well and help with the ongoing success of your business and clients.

5. Google Business Profile

With the right strategy, your Google Business Profile can help your law firm appear on the first page of Google SERPs. With a high search ranking like this, you can count on a consistent stream of quality traffic to your site, ensuring ongoing growth for your law firm. 

It’s worth noting that using the right keywords isn’t the only way to improve your overall rankings. An essential component of promoting your law firm with Google Business Profile for attorneys is to optimize your site for a higher ranking in local searches. Notably, law firms need to focus on finding clients in the local area. With our help optimizing your Google Business Profile, you can implement a strategy that capitalizes on local searches. Connecting with local clients will improve your profile while maximizing your online exposure. Ready to learn more? Find out more about how we can help you optimize your Google Business Profile here. 

Increase Your Local Search Results with Google Business Profile

When you allow our team to optimize your Google Business profile, you can feel confident that we will take the information for your law firm and ensure it is showing up on the local map search results. With exemplary optimization efforts, your Google Business Profile listing will list the most important links to your website on the Google Maps directions page. Getting essential links in one place is a great way to ensure local search results appear for your business. For lawyers (like you), appearing in search results when someone nearby searches is a must to find new clients. Our services ensure that this is possible.

The Google search engine considers several factors when showing search results. No one understands everything about the way it works; however, search engine optimization pros (like us) have found methods that work to increase rankings. The main criteria we focus on when optimizing your law firm’s Google Business Profile include relevance, location, and authority. 


Relevance measures the way the keywords in your content match with searches used in Google. A crucial area where relevancy matters are in your site’s title tag. The title tag lets Google know your site and helps place it accordingly for searches. 

For example, if you have a law firm that serves personal injury clients, inserting the keyword “injury lawyer” into your title on Google will be beneficial. It lets Google know what you do and helps ensure your site appears for this search. It will also increase your firm’s rankings, which is always beneficial. 

Selecting similar keywords to your law firm’s category for your Google Business Profile listing is one way we can leverage SEO to benefit you. It’s also an effective method to ensure your site appears higher when someone searches for the legal services you offer. 


When it comes to location, it should be self-explanatory. It’s an integral part of ensuring that local searchers find you. When you provide services in a local area, you must ensure that your business information is accurate and consistent across all platforms, including your Google Business Profile listing. In the Google Business Profile admin area, you can verify your location and correct any information that isn’t accurate. We will work to optimize your location settings on your Google My Business platform to help ensure that you show up for local searches. Showing up in local searches is one of the most effective ways to find and engage local clients. 


In SEO, “authority” refers to how well Google views your site. The more sites linking to your content and website pages, the higher authority you will have. While there are other aspects to this, having a high authority level in Google’s eyes will help you in the long run. 

Reputation Management

Bonus Tip: Reputation Management 

An additional service that you can count on the team at The Legal Marketing Company to provide is reputation management. 

Today, when someone searches for a product or service online, they will look at the reviews provided by past users. It is a “star-rated” world. Most consumers value Google reviews and take the information provided to heart – just like they would a personal recommendation from a family member or friend. 

A strong rating on Google will help you appear more credible to potential clients and help you rank better in Google search results. 

Remember – the “winners” appear at the top of Google SERPs (search engine results pages). 

If you don’t currently have your Google Business Profile established, it’s time to do this. As you can see from the information above, it will provide your law firm with several benefits – including ranking higher in organic search listings. 

Once established, do not wait to ask past clients for reviews (if you know they will be positive). It’s encouraged to request reviews, especially if you have past clients who have verbally or visibly expressed how happy and satisfied they were with the legal services you provided. 

While positive reviews are great, don’t panic if a negative review appears. A negative review among multiple positive ones won’t be a huge deal. However, you should respond. The worst thing you can do regarding your law firm’s reputation is to ignore a negative review. Remain calm and offer a solution to the unsatisfied customer. When someone begins to read reviews about your law firm, they will see that you attempted to make the situation right and ensure complete satisfaction for your clients. 

If you find that you have several negative reviews, each focusing on the same issue, you should look at this as an opportunity. Something is going on that is impacting your services. Take note of the matter and then take steps to rectify the situation. Taking notes and adjusting will help ensure that future clients will only leave positive reviews for your law firm, which will help you establish your good reputation online. 

Law Firm Success Is Possible

When you conduct a Google search for attorneys in your local area, there’s a good chance that you have much competition. This is true for any space. However, it is possible to stand out from the competition. 

One of the best ways to do this is by hiring our legal team to help you each step of the way. We will review your current online presence and offer solutions to improve it. 

As a legal service provider, it’s clear that you are good at helping individuals with their legal matters. You may not have much experience with SEO and other online search methods. We do! From website design and development to content creation and search engine optimization, you can count on our experienced team to help you each step of the way. 

With our help, you can feel confident that your website will begin to rank well and that when people search for an attorney in your practice, you will be the option seen in Google SERPs. While SEO and other optimization efforts take time to work, in the long run, they will pay off and help your firm grow and succeed. 

Along with organic SEO, our legal marketing firm offers PPC (pay-per-click) advertising solutions, which will help provide immediate results in search engines. 

Finding the Right Legal Marketing Solution for Your Law Firm

When it comes to online marketing, there’s no “one-size-fits-all” solution. Working with a company that evaluates where you stand online and then builds from your foundation is essential. We are that marketing company. Our legal marketing services are designed to help lawyers and law firms stand out from the competition and get discovered by potential clients who need your services. 

Are you ready to learn more? If so, get in touch with our company today. We can answer any questions you have and help you create an online presence that gets results.

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