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In the past few years, the legal marketing industry has transformed. With new, innovative technology, experimentation, and ever-changing client needs, it has been a situation of keeping up with the
As a lawyer, you know the importance of having a solid argument. It is what deconstructs opposing logic and persuades judges and juries to pass favorable verdicts. What makes a
Law firms and lawyers experience several benefits by writing engaging and compelling blogs, including public relations, thought leadership, reputation management, marketing, and business development. However, before jumping into legal blogging,
As a law firm, it’s crucial to have a solid online presence. A strong online presence allows potential clients to find you quickly and helps build trust among those who
Remarketing and retargeting are two very similar marketing strategies that involve targeting an audience based on their previous interactions with your brand or website. While both strategies take a slightly
Knowing where you should start is hard when investing in legal marketing. For example, do you need to pay for Google Ads or social media ads? Is it wise to
Some of the most significant developments in digital marketing among law firms have taken place over the past few years. This is due in part to technological advancements and growing
What is the most difficult part about being a lawyer? Some will say graduating from law school. However, the vast, overwhelming majority will say creating a brand. While you may
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