Remarketing and retargeting are two very similar marketing strategies that involve targeting an audience based on their previous interactions with your brand or website. While both strategies take a slightly different approach, they both share the same end goal of converting potential customers into customers.
Remarketing
Remarketing is when you use an advertisement to remind people about a product or service they might have already expressed interest in, but haven’t yet purchased from you. For example, if someone visits your website but doesn’t end up hiring your firm, you can use retargeting ads on other sites to show them an offer related to what they were looking at previously on your site. This type of marketing allows you to reach potential customers who are already interested in what you have to offer without having to invest as much time or money into acquiring new leads!
Retargeting
On the other hand, retargeting focuses on people who are likely interested in the services you offer, but may not be aware of your firm, or have considered any specific firm at all. For example, if someone visited your website but didn’t make any inquiries or engage with any other forms of content on it then we would use remarketing ads on other sites to show them an offer related to what they were looking at previously on your site. This type of marketing allows you to reach potential customers who are already interested in what you have to offer without having to invest as much time or money into acquiring new leads.
Both strategies can be effective as long as they’re executed properly. They’re more effective than other forms like cold calling or hoping customers will come to you because they allow you to target prospects based on their interests rather than just hoping they’ll find your website. In fact, you may want to consider a combination of both remarketing and retargeting in order to reach the most potential customers as possible. Contact us to discuss which strategy is right for you!
