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AI is changing the rules of online visibility. Traditional SEO isn’t dead—but it’s evolving. At The Legal Marketing Company, we help law firms navigate this new era by optimizing their
The cost of acquiring new cases for attorneys has reached unprecedented levels, particularly in consumer-facing fields like personal injury, family law, and criminal defense. As digital marketing channels become increasingly
As a lawyer or law firm manager, you may wonder, “Do I really need a Google Business Profile?” While all businesses have unique needs, a GBP profile offers countless benefits
Google Local Services Ads are a highly effective tool for law firms to generate high-quality leads. These ads appear at the top of Google search results, above traditional pay-per-click ads,
Optimizing your Google Business Profile (GBP) is one of the most effective ways to boost your law firm’s visibility and attract more clients. This free tool from Google helps you
When marketing your legal services, it is necessary to know your target client. For most law firms, this meant catering to an older demographic in the past. However, times have
The call to action (CTA) is a statement that encourages website visitors to act. For retail and e-commerce stores, the most common CTA is “Buy Now!” However, this doesn’t apply
You may avoid video marketing if you seek new ways to attract clients to your law firm. After all, it’s hard to imagine an “exciting” video about legal matters. However,
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