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At The Legal Marketing Company, the first step in local marketing for law firms is setting up your Google Business Profile (GBP) listing. This listing provides an advantage in advertising in your local area by giving local law firms in area first page place placement on Google results based on location. Even though this is an advantage, you still need to complete your law firm’s GBP listing with detail, actively post, and support your listing with proper NAP (name, address and phone number) throughout the internet, and provide steady content at your listing and on your legal website. The competition for these locations is heavy but the rewards can make a law firm thrive.