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If your law firm isn’t ranking in Google’s Local Map Pack, you’re missing out on high-intent leads searching for attorneys in your area. With 97% of consumers using online search to find local businesses and 67% relying on reviews before making a decision, your law firm’s Google Business Profile (GBP) is one of the most valuable marketing tools available.
At The Legal Marketing Company, we specialize in Google Business Profile optimization for lawyers, ensuring your firm appears at the top of local search results.
🔹 Get More Clients from Local Search
🔹 Enhance Your Law Firm’s Reputation & Trust
🔹 Rank Higher in Google Maps for Legal Services
🔹 Drive More Calls, Clicks, and Case Sign-Ups
✔ 97% of consumers search online for local businesses
✔ 67% check reviews before hiring a lawyer
✔ 46% of all Google searches have local intent
✔ 70% of mobile users contact a business directly from search
Don’t let competitors take your clients—get your law firm listed at the top of Google Maps today!
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Local SEO for lawyers involves optimizing a law firm’s Google Business Profile and establishing citations to achieve high rankings on Google Maps for local keywords that prospective clients commonly search for.
Google Maps, often referred to as the local-3 pack, is a prominent feature on the search engine results page (SERP) that displays the top three local attorneys and law firms relevant to a user’s search query. It appears just before the organic search results.
Each listing in the local-3 pack provides users with vital information, such as the lawyer’s name, address, phone number (NAP), and more. Clicking on any of the listings opens an expanded version of Google Maps, revealing additional relevant lawyers and detailed information about the selected listing.
The top law firms hire us when other marketing agencies have failed. Our clients experienced a remarkable 239% increase in first-time calls and a 518% growth in traffic within just 12 months.
+239%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+117%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+137%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.
Scott J. Sternberg
Managing Partner at Sternberg | Forsythe P.A.
A fully optimized GBP listing ensures your law firm appears in the Google Local 3-Pack, ranking higher than competitors.
Ranking in Google Maps makes it easier for potential clients to find your contact details, directions, and services.
Positive reviews and a well-maintained GBP profile establish trust and authority, making potential clients more likely to choose your firm.
Unlike paid ads, a Google Business Profile is free—but when optimized correctly, it delivers a high ROI by attracting organic traffic and leads.
Enhance online visibility: By optimizing your law firm’s Google My Business profile, you can secure a higher ranking in local search results, amplifying your visibility to potential clients.
Establish credibility and trust: A comprehensive and accurate GMB profile showcasing positive reviews, detailed service information, and professional photographs can effectively establish credibility and inspire trust in potential clients.
Boost local search prominence: Through meticulous optimization of your Google My Business listing, your law firm can secure a prominent position in local Google Map search results, appearing prominently at the top of the page.
Enable cost-effective marketing: Creating and optimizing a Google My Business profile for your law firm represents a cost-effective marketing strategy, requiring minimal investment compared to alternative advertising methods. Yet, it has the potential to yield significant outcomes in terms of attracting local clients.
The Legal Marketing Company can handle the detailed set-up and optimization of your Google Business Profile. Our team will not only work on optimizing your profile online but continue with off-profile optimization such as posts, citation building, and much more. Call us today.
Paul and his team have helped my firm incredibly. They are very responsive and listen to my needs as a client. My brand awareness has increased and that translates to real money coming in. I highly recommend them for marketing services.
Steven J. Pisani
Managing Partner at Law Offices of Steven J. Pisani, LLC
Optimizing your Google Business Profile is just one part of an effective local SEO strategy. We also focus on:
✔ Google Maps SEO & Local 3-Pack Ranking – Get your firm listed in the top 3 local attorney results on Google.
✔ NAP Consistency & Local Citations – Ensure your firm’s contact details are accurate and consistent across all platforms.
✔ Geo-Targeted Legal Keywords – Optimize for high-intent, location-based searches like “Best personal injury lawyer near me”.
✔ Mobile Optimization – Ensure your listing is optimized for mobile search since 70% of users contact businesses directly from search results.
The Legal Marketing Company specializes in creating highly personalized ads designed specifically for lawyers looking to target their local audience. With our expertise, we craft compelling and customized advertisements that maximize visibility and attract potential clients within their specific geographic area. Contact us today for a free consultation.
The cost of acquiring new cases for attorneys has reached unprecedented levels, particularly in consumer-facing fields like personal injury, family
As a lawyer or law firm manager, you may wonder, “Do I really need a Google Business Profile?” While all
Google Local Services Ads are a highly effective tool for law firms to generate high-quality leads. These ads appear at
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Jacksonville, FL 32256
