In today’s saturated market, there are hundreds of competing law firms that show up when someone searches for a lawyer on Google or any other search engine. To make sure that your firm name shows up on the first page of Google, your website must be optimized for these search engines using what’s called “search engine optimization. ”
Search Engine Optimization (SEO) is the process of optimizing your website so that it has a better chance of showing up in search results. With an SEO-optimized website, you’ll be ensuring that more people can access your firm’s services.
SEO is integral in legal digital marketing and is considered the best type of online marketing because it’s organic (as opposed to paid ads) and brings in a steady stream of qualified leads ready to convert into clients.
This article will talk in more detail about what legal SEO can do for your law firm, and how you can grow your business through it.
Legal SEO brings you high-quality website visitors ready to convert into clients
As stated, by optimizing your law firm’s website for search engines like Google, you will be ensuring that you bring in high quality and <relevant site visitors.
According to a study, leads coming in from search engines have a 14.6% chance of conversion, and in turn, becoming a client for your firm.
A core part of law firm SEO is optimizing your website’s pages (for example, the page copy) to include certain words and phrases that prospects commonly type into Google when they’re searching for your legal services. Including these words and phrases in your web copy is how you improve your website’s chances of appearing on the first page of Google results for prospective clients.
Legal SEO increases your law firm’s online visibility among prospects
Once your law firm’s website is “SEO-friendly”, you will begin to see a solid increase in your firm’s online visibility and brand reach. Cover these bases to win the SEO game on Google:
- Cater your website to the search words and phrases that prospects use when searching for your legal services on Google.
- Build a fast and mobile-friendly website to serve prospects who are looking at your law firm website on various mobile devices, from smartphones to desktop computers.
- Publish useful content on your legal blog.
Your goal for your law firm’s website should be to rank as highly as possible on search results because 67.60% of clicks go to the first five results.
Alongside an SEO campaign, you might consider investing a monthly budget into a paid search program to help your firm appear highly in search results for competitive words and phrases that your prospects are using to look for your services. We can help you manage these complex programs successfully.
Legal SEO helps you gain a competitive online edge against larger law firms
If you’re a small-to-medium-sized firm, it might be difficult for your website to appear highly in online search results for popular words and phrases that bigger law firms are targeting with their websites. But this doesn’t mean you don’t stand a chance against them.
Once you identify your niche in the words and phrases that your prospects use, you can be one of the top-ranking law firms on online search results – perhaps even outrank the big players!
Your legal services can gain a competitive online edge over other law firms once you execute the right SEO strategy.
The best part is this competitive edge can be accomplished in cost-effective ways, such as:
- Publishing helpful high-quality content on your legal blog;
- Using link-building campaigns to establish your firm’s name and reputation across the web;
- Increasing your website’s “authority” by improving its functionality and visitor experience; and
- Leveraging the wide-reaching marketing power of social media platforms, like Linkedin.
Legal SEO creates a better website visitor experience for your prospects
Everything you do to ensure that your law firm’s website is SEO-friendly will translate into a better website experience for your prospective clients.
The legal blog content that you publish will provide prospects with valuable information and solutions. By making your legal website functional and adaptive to multiple devices, you will be making it easier to browse. By making your website load faster, you will be lowering the number of visitors that leave your site without converting.
All this amounts to what’s called a good “user experience.” Search engines will reward your SEO efforts by ranking your law firm’s website higher on their search results pages. It’s a win-win situation for you to apply SEO methods on your law firm’s website.
Legal SEO increases your website’s online authority in the eyes of Google
As time passes and your rankings increase on search results pages, so will the authority of your law firm’s website.
In the eyes of Google, your legal services will be seen as more credible and trustworthy because of how your website has been performing from a user experience standpoint.
The incoming website visitors and prospects will be more likely to trust your brand and, as a result, become clients.
While you won’t see an increase in your website’s authority overnight, it’ll definitely show with time. Just continue to improve your website’s functionality and user experience. Even though the results of your SEO efforts will take time to show, consider it an investment for the growth of your law firm’s brand and clientele.
We’ll cover all your law firm SEO bases to get you the right leads
It can take a lot of time and effort to fully understand all the bases involved in SEO. It can take even more time to learn how to execute an effective SEO strategy for your law firm. The good news is, law firm SEO is something we’ve been specializing in for over 20 years here at The Legal Marketing Company. We know the best practices to get you approved by Google so you can appear first in line for clients looking for your legal services.
Contact the legal digital marketing experts at The Legal Marketing Company to create a winning SEO strategy that will help you reach your revenue goals. Don’t wait around and let your competition collect your prospects. Give us a call today at 904-385-9124.