High Performing Local Ads for Law Firms

A Full-Service Legal Marketing Company

High Performing Local
Ads for Law Firms

Make sure your business gets found with our Local Services Ads solutions. We’ll help you get accurately listed where it matters to drive more visits, calls, and clicks to your business.

Get More Clients, Calls & Cases with Google Local Services Ads (LSAs)

If your law firm isn’t using Google Local Services Ads (LSAs), you’re missing out on high-value leads from clients actively searching for legal help in your area. LSAs appear at the very top of Google search results, ensuring maximum visibility for your firm.

Our expert legal marketing team specializes in setting up, managing, and optimizing Google Local Services Ads for law firms to drive more calls, consultations, and signed cases—all while ensuring cost-effective spending through a pay-per-lead model.

Why Local Services Ads Are a Game-Changer for Lawyers

🔹 Top-of-Page Visibility
🔹 Pay Per Lead, Not Per Click
🔹 Google Screened = Instant Trust
🔹 Connect with Local Clients
🔹 Higher Conversion Rates

Want to see Law Firm LSAs in action? Contact us today for a free consultation!

lawyers-local-services-ads-google LSA
Google Local Services Ads LSA for Law Firms

Optimizing Your Law Firm's Reach with Local Services Ads

With Local Services Ads, your law firm can effectively promote its services on Google and directly receive leads from potential clients. These leads are generated in the form of phone calls and messages sent through your Local Services ad.

You can conveniently respond to messages, track bookings, and manage leads online or through the user-friendly app available for Android and iOS devices. Messaging functionality is currently limited to the U.S. and Canada.

Get a free competitor analysis Report

Find out where your competitors are winning—and how you can beat them.

Discover missed opportunities for higher case sign-ups.

Get a custom strategy designed for your law firm's success.

How Google Local Services Ads Work for Law Firms

Local Services Ads for Your Law Firm

Step 1: Your Firm Appears at the Top of Google

When a potential client searches for legal services in your area (e.g., “personal injury lawyer near me” or “divorce attorney in [city]”), your LSA appears above all search results, maximizing visibility and credibility.

Step 2: Clients Contact You Directly

Prospective clients call or message your firm directly from your ad, ensuring a seamless lead generation process.

Step 3: You Manage & Convert Leads

You’ll receive instant notifications via email or the Google LSAs app, allowing you to respond promptly. Fast responses improve your ad ranking and conversion rates.

Step 4: Only Pay for Verified Leads

Unlike traditional PPC campaigns that charge per click, LSAs charge per qualified lead—meaning you only pay when someone contacts your firm for legal help.

Law Firms That Have Partnered with Us See Real Results

The top law firms hire us when other marketing agencies have failed. Our clients experienced a remarkable 239% increase in first-time calls and a 518% growth in traffic within just 12 months.

+239%

Increase in New Case Sign-ups with Help from The Legal Marketing Company

+117%

Increase in New Case Sign-ups with Help from The Legal Marketing Company

+137%

Increase in New Case Sign-ups with Help from The Legal Marketing Company

I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.

Scott J. Sternberg

Managing Partner at Sternberg | Forsythe P.A.

Scott J. Sternberg
Google Ads for Lawyers

Optimizing Your Law Firm's Success with LSA

✅ Custom LSA Setup & Optimization

Our legal marketing experts handle the entire Local Services Ads setup process, ensuring your firm is correctly listed and eligible for the Google Screened badge.

✅ Geographic Targeting for Local Clients

We fine-tune your LSAs to focus on specific locations, practice areas, and high-value keywords that attract your ideal clients.

✅ Conversion-Focused Ad Strategies

We optimize your ad copy, service categories, and budget allocation to maximize case sign-ups while reducing unnecessary costs.

✅ Real-Time Lead Monitoring & Performance Tracking

Our team monitors your LSAs 24/7, making data-driven adjustments to keep your firm ahead of the competition.

Check Out Our Latest Work

Bernard Law Group

Bernard Law Group

Sternberg Portfolio

Sternberg | Forsythe P.A.

Mooney Portfolio

Mooney Law

Paul and his team have helped my firm incredibly. They are very responsive and listen to my needs as a client. My brand awareness has increased and that translates to real money coming in. I highly recommend them for marketing services.

Steven J. Pisani

Managing Partner at Law Offices of Steven J. Pisani, LLC

Steven J. Pisani

Frequently Asked Questions

About LSAs for Lawyers

LSAs only charge per lead, while Google Ads charge per click (even if the user doesn’t contact you). LSAs also appear above traditional PPC ads for higher visibility.

Yes! Whether you specialize in personal injury, family law, criminal defense, or estate planning, LSAs can be customized to match your exact practice areas and ideal client base.

Google allows law firms to dispute leads that are irrelevant (e.g., spam, wrong service area). This helps optimize ad spend by ensuring only legitimate leads are billed.

Your competitors are already using LSAs to dominate local search results and win more cases. Don’t let them take your clients! With our proven LSA optimization strategies, we’ll ensure:

🔹 Your firm gets listed correctly & verified with Google
🔹 Your LSAs drive the best leads at the lowest cost
🔹 Your practice stays ahead of competitors in your area

Stay connected and responsive no matter where you are with Google’s Local Services Ads mobile app. Receive instant notifications, manage incoming client inquiries, schedule follow-ups, and ensure you never miss a high-value lead again. Managing your firm’s LSAs seamless, simple, and efficient.

✅ Instant lead notifications directly to your smartphone.
✅ Convenient lead management on-the-go.
✅ Respond quickly to secure more clients.

Get Started With Google Local Service Ads For Attorneys

Google local service ads drive real calls to your law firm. They are set up for each attorney in the firm and can target general law to a niche practice area. The team at The Legal Marketing Company has mastered local service ads and can work with you to complete the setup and help with the monitoring. Call us today.

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