How Your Law Firm Can Win in AI Search
AI is changing the rules of online visibility. Traditional SEO isn’t dead—but it’s evolving. At The Legal Marketing Company, we
A Full-Service Legal Marketing Company
Make sure your business gets found with our Local Services Ads solutions. We’ll help you get accurately listed where it matters to drive more visits, calls, and clicks to your business.
If your law firm isn’t using Google Local Services Ads (LSAs), you’re missing out on high-value leads from clients actively searching for legal help in your area. LSAs appear at the very top of Google search results, ensuring maximum visibility for your firm.
Our expert legal marketing team specializes in setting up, managing, and optimizing Google Local Services Ads for law firms to drive more calls, consultations, and signed cases—all while ensuring cost-effective spending through a pay-per-lead model.
🔹 Top-of-Page Visibility
🔹 Pay Per Lead, Not Per Click
🔹 Google Screened = Instant Trust
🔹 Connect with Local Clients
🔹 Higher Conversion Rates
Want to see Law Firm LSAs in action? Contact us today for a free consultation!
With Local Services Ads, your law firm can effectively promote its services on Google and directly receive leads from potential clients. These leads are generated in the form of phone calls and messages sent through your Local Services ad.
You can conveniently respond to messages, track bookings, and manage leads online or through the user-friendly app available for Android and iOS devices. Messaging functionality is currently limited to the U.S. and Canada.
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When a potential client searches for legal services in your area (e.g., “personal injury lawyer near me” or “divorce attorney in [city]”), your LSA appears above all search results, maximizing visibility and credibility.
Prospective clients call or message your firm directly from your ad, ensuring a seamless lead generation process.
You’ll receive instant notifications via email or the Google LSAs app, allowing you to respond promptly. Fast responses improve your ad ranking and conversion rates.
Unlike traditional PPC campaigns that charge per click, LSAs charge per qualified lead—meaning you only pay when someone contacts your firm for legal help.
The top law firms hire us when other marketing agencies have failed. Our clients experienced a remarkable 239% increase in first-time calls and a 518% growth in traffic within just 12 months.
+239%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+117%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
+137%
Increase in New Case Sign-ups with Help from The Legal Marketing Company
I strongly recommend The Legal Marketing Company. I have been working with Legal Marketing for close to 10 years. Legal Marketing has elevated my presence through the internet, social media, television and print which, in turn, created a significant flow of new clients I have never seen before. I will not use any other company.
Scott J. Sternberg
Managing Partner at Sternberg | Forsythe P.A.
Our legal marketing experts handle the entire Local Services Ads setup process, ensuring your firm is correctly listed and eligible for the Google Screened badge.
We fine-tune your LSAs to focus on specific locations, practice areas, and high-value keywords that attract your ideal clients.
We optimize your ad copy, service categories, and budget allocation to maximize case sign-ups while reducing unnecessary costs.
Our team monitors your LSAs 24/7, making data-driven adjustments to keep your firm ahead of the competition.
Paul and his team have helped my firm incredibly. They are very responsive and listen to my needs as a client. My brand awareness has increased and that translates to real money coming in. I highly recommend them for marketing services.
Steven J. Pisani
Managing Partner at Law Offices of Steven J. Pisani, LLC
About LSAs for Lawyers
LSAs only charge per lead, while Google Ads charge per click (even if the user doesn’t contact you). LSAs also appear above traditional PPC ads for higher visibility.
Yes! Whether you specialize in personal injury, family law, criminal defense, or estate planning, LSAs can be customized to match your exact practice areas and ideal client base.
Google allows law firms to dispute leads that are irrelevant (e.g., spam, wrong service area). This helps optimize ad spend by ensuring only legitimate leads are billed.
Your competitors are already using LSAs to dominate local search results and win more cases. Don’t let them take your clients! With our proven LSA optimization strategies, we’ll ensure:
🔹 Your firm gets listed correctly & verified with Google
🔹 Your LSAs drive the best leads at the lowest cost
🔹 Your practice stays ahead of competitors in your area
Stay connected and responsive no matter where you are with Google’s Local Services Ads mobile app. Receive instant notifications, manage incoming client inquiries, schedule follow-ups, and ensure you never miss a high-value lead again. Managing your firm’s LSAs seamless, simple, and efficient.
✅ Instant lead notifications directly to your smartphone.
✅ Convenient lead management on-the-go.
✅ Respond quickly to secure more clients.
Google local service ads drive real calls to your law firm. They are set up for each attorney in the firm and can target general law to a niche practice area. The team at The Legal Marketing Company has mastered local service ads and can work with you to complete the setup and help with the monitoring. Call us today.
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