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Content Gaps & Content Clustering: Enhancing User Experience

Welcome to The Legal Marketing Company blog! As a full-service agency working with lawyers, we understand the importance of a solid online presence for law firms and its impact on clients’ perceptions and trust. We are excited to share our knowledge and expertise on the topic of content gaps and

Putting Your Firm On The Map- Introduction To Apple Business Connect

Apple recently introduced Apple Business Connect, a service expected to rival Google’s Google My Business (GMB), now known as Google Business Profile (GBP). Apple Business Connect will run as an Apple Maps update, allowing users to get information and photos regarding business locations from the app. With Apple Business Connect,

Why Ads are a Worthy Investment as an Attorney in 2023

The legal field, like many other industries, is becoming increasingly competitive. As a result, attorneys must find innovative ways to stand out from the competition. Advertising can help attorneys reach potential clients, build their brand, and increase their visibility in the legal field. And YES, it’s 100% worth it, given

Why Producing High-Quality Content & Informative Blog Posts Matter

Did you know that more than seven million blog posts are published online every day? That’s a lot of competition. Although that number spreads throughout all industries, many legal blogs exist. If you do not rank in the top spot on Google, it means your competition does. While most published

Legal Marketing Trends 2023

In the past few years, the legal marketing industry has transformed. With new, innovative technology, experimentation, and ever-changing client needs, it has been a situation of keeping up with the latest trends. The legal marketing industry will continue moving into 2023. Law firms must find ways to adapt to the

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