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The Power of Google My Business and Local Marketing

What is Google My Business?

Google My Business (which used to be known as Google Local and Google Places)
is the platform that powers Google’s business listings. This gives your law firm the opportunity
be present in the local 3 pack, manage what is presented and under what search
terms it is presented.

Why Does Google My Business and Local Search Matter?

  • 92% of searchers will pick businesses on the first page of local search results.
  • “Near me” or “close by” type searches grew by more than 900% over two years.
  • 46% of all Google searches are looking for local information.
  • 84% of people trust online reviews just as much as the word of a friend.
  • 97% of the customers say that reviews influence their buying decision.
  • Voice search on mobile is triggered by local factors.
  • Local Marketing and GMB is the cornerstone of all SEOs (search engine optimization).

The 3 Pieces of the Google My Business Listing

1. The 3 Pack

This appears on over 50% of Legal Search results and drives over 37% of clicks on the pages.

2. The Knowledge Panel

This is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your law firm. Complete and accurate Google My Business listings get 7x more clicks.

3. Google Maps

Help those looking for directions and local business.

our programs for google my business and local marketing

Legal targeted local marketing solutions