Paid search is an aspect of legal digital marketing where law firms are permitted to place ads on the search engine results pages (SERPs) where you only pay for the ad if someone clicks on it. Paid search has proven to be an effective part of digital marketing campaigns for attorneys, generating nearly $100 billion worldwide. Because you only pay for the ad when it is clicked on, paid search is a more controllable marketing method compared to other traditional advertising options.
Search engine marketing for law firms continues to evolve, which is why working with an experienced legal marketing firm can make all the difference when planning your campaign. The strongest paid search marketing campaigns from The Legal Marketing Company will feature the following seven steps: